Some ticketing sites set up affiliate partnerships with prominent listings sites (such as Ents24 and Bandsintown), and provide them with access to their event feeds. In order to do this, the two sites must share data, and in this case we’re specifically talking about event data. Here’s how, starting with a bit of an explanation…Īffiliate marketing is “an arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals”. Sure, you have tickets on sale online, but how do your potential customers know where to get them? Knowing how to promote and market your event can be difficult, and reaching the right people even more so, but affiliate partnerships can go some way to reliving this burden. Unfortunately, that’s not always possible, and this is often where the hard work actually starts. Wouldn’t it be nice if once you set up your event, allocated tickets to your favourite independent box office (that’s us, naturally) and watched as your glorious-looking event page goes on sale, you could just sit back and relax?
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